Cyberlabs
Cyberlabs is a software and marketing studio in Austin. Engineers on one side, acquisition on the other, one team answering for the number that actually matters to you.
Most companies hire a dev shop, then hire an agency, then spend the next year translating between them. The site gets built for a design review. The ads get pointed at it afterwards. Nobody owns the gap.
The build team ships something beautiful with a contact form buried in the footer, no call tracking, and a hero video that costs you two seconds on mobile. Six weeks later the media buyer inherits it, and every campaign is now paying to send people somewhere that was never designed to convert them. The agency blames the site. The developers blame the targeting. You pay both.
The person who will run your Google Ads sits in the wireframe review. Landing pages get built as part of the retainer rather than quoted as a change request. Tracking is wired before launch, not bolted on after the first month of data is already lost. When something underperforms there is exactly one team to ask, and we have no one to point at.
Our logo runs from mint to magenta, and so does the work. The cool end makes something exist. The warm end makes people arrive. The far end is the contact centre that picks up when they do — because a lead nobody answers is just an expensive click.
Marketing sites, storefronts and web apps built from scratch — no page builder, no theme to fight.
from $4,800Real-time WebGL: configurators, scroll-driven scenes and showrooms that run at 60fps.
from $7,500Internal tools, dashboards and integrations that replace the spreadsheet running your operation.
from $14,000iOS and Android from one codebase, or native when the hardware demands it. Both stores handled.
from $18,000Technical repairs, content that answers real queries, and links you'd be happy to show a client.
from $1,500/moSearch, Performance Max and YouTube run against cost per booked job, not clicks.
from $1,200/mo + spendFacebook and Instagram for demand you have to create rather than capture.
from $1,200/mo + spendA managed channel: scripting, editing, thumbnails, publishing and the ad account behind it.
from $2,400/moA feed that looks like a company worth hiring, posted on a schedule you never think about.
from $900/moThe listing that decides whether you appear in the map pack for your own city.
from $600/moTrained agents answering your phones, chasing your leads and running the back office behind them.
from $9/hr per seatVector is the studio's astronaut. He is not a downloaded model — there is no mesh, no texture and no 3D library on this page. He is a distance field: a page of maths that describes where his surface is, evaluated for every pixel, sixty times a second.
A conventional 3D web scene ships a model file, a set of textures and a library to draw them — often eight megabytes before anything appears. Vector ships as text. He downloads in the time it takes to read this sentence, scales to any screen without a second asset, and his visor reflects the same nine colours as your logo because the gradient is written into the shader.
That is the trade we make on every 3D build: fewer assets, more maths, and a frame budget we hold ourselves to on a four-year-old Android rather than the machine we designed it on.
A jeweller and a plumber both want more customers, and almost nothing about how you get them is the same. Below are the markets where we already know the compliance rules, the seasonality and roughly what a lead should cost — so month one goes into building rather than learning.
The same sequence whether you came for a website or a Google Ads account. You always know what is being made, what it costs, and what happens next.
We read what is already working: your analytics, your competitors' live ad library, and what your last twenty customers had in common. One call, one document, no charge. output: findings memo + the one metric we'll be judged on
Scope, sitemap, wireframes, channel plan and a fixed price. You approve this before anyone writes a line of code or spends a dollar on media. output: signed scope + fixed quote, valid 30 days
Two-week cycles against a staging link you can open at any hour. You watch it take shape instead of waiting for a reveal at the end. output: staging URL from week one, demo every second Thursday
Redirects, schema, consent mode, server-side tracking and a rollback plan tested before we flip DNS. Nothing ships on a Friday. output: launch checklist, signed off line by line
Monthly reporting against the number we agreed in stage one. Whatever wins takes budget from whatever doesn't, and we tell you which is which. output: one dashboard, one call, one page of decisions
A rough model of what a monthly budget turns into, using the blended benchmarks we plan campaigns against. It is a projection, not a promise — real numbers depend on your market, your offer and how fast you answer the phone.
Channels
Model assumes roughly $108 per lead on Google search with about 60% worth calling back, $46 per lead on Meta with about a third worth calling back, organic reaching a fifth of paid volume by month twelve, and accounts getting around 2% cheaper each month as the data builds. Every one of those gets replaced with your real numbers in the Signal stage.
Engagements where the build and the marketing were run by the same people. Every number is measured in the client's CRM, not in an ad platform.
Emergency restoration is won in the ninety seconds after a ceiling comes down. Northline was paying for that traffic and losing it: eleven seconds to first paint on 4G, a phone number rendered as an image, and an ad account optimising toward a form submission nobody at the company was checking after 6pm.
1,240 consultations in the first year at $38 each. The number we watch harder is show rate: 81%, because the booking flow asks for a card hold and sends two reminders, which turned out to matter more than the cost per booking ever did.
Top-three map pack placement for 41 of 46 target terms and a call volume that tripled without a dollar of media spend. Reviews went from a trickle to roughly 160 a month, which compounds into the ranking rather than sitting on a page nobody reads.
Two minutes on the brief builder gets you a scope, a fixed price and the first thing we would fix — inside one business day, from a person rather than a template.